Posted by: Kirsty | April 2, 2009

Keira Knightley’s ad for Women’s Aid

Via Cath Elliott, this is the new advert from Women’s Aid, campaigning for an end to domestic violence. Strong stuff, but absolutely needed. Well done Keira Knightley for taking part. From the Guardian:

I wanted to take part in this advert for Women’s Aid because while domestic violence exists in every section of society we rarely hear about it,” said Knightley. “Domestic violence affects one in four women at some point in their lifetime and kills two women every week.”

Anyone affected by domestic violence can (in the UK) call the Freephone 24 hr National Domestic Violence Helpline: 0808 2000 247



  1. That is definitely a strong advert, but you are so right – it is absolutely needed!! Great job Keira Knightley!!! Its great to see a celebrity take part in a campaign that not only is extremely important, but one that can also help make a difference. After the Rhianna and Chris Brown news broke, domestic violence has been discussed a bit more openly in the media. I have to admit that I watched Oprah’s show devoted to the Chris Brown and Rhianna incident and was saddened to hear young high school girls blaming Rhianna for the beating. One young girl in particular was adamant that Rhianna must have either hit Chris Brown first or must have done something wrong to deserve the beating. And the thing was that so many of these children believed that this behavior was acceptable. I truly believe that we need to have an open dialogue about domestic violence so that people can learn that love should not equal pain. And I think adverts like this can help open a discussion. Great post!!

  2. Keira Knightley’s honourable actions are a welcome antidote to Kate Winslet repeatedly slagging off feminism and labouring under the illusion that women aren’t treated differently from men. The Rhianna case and the appalling handling of the London rapes are incontrovertible evidence that equality has not yet been achieved.

  3. I have to say that whilst I agree the subject needs dealing with I thought this was an ad for domestic volience not against it. Sadly misguided. The more you see something the more acceptable it becomes. It would make me think twice donating to womens aid if it lacks sense to this degree! It will get people talking about it but I know if is seen by the average bunch of teenage lads then they are more likely to find it funny – the violence is like soemthing out of a computer game. In fact the more I think about it the more angry I am that a women’s charity can have been so damn stupid!


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